After a 10-year partnership, Tiger Woods and American Express have parted ways. Woods' second of two five year deals ended recently. Woods and AMEX decided not to sign another deal, thus ending the partnership. This story was reported by Sports Business Radio.
American Express will still be very much involved with golf though, as the company signed a deal with the PGA of America. Amex vice president Rich Lehrfeld told the AP that while the relationship with Woods was strong, the company's marketing strategy has shifted to become even more geared toward consumers.
"He brought a lot of value to Amex. He's an incredible athlete with an incredible work ethic, and that runs well with what our brand is all about," Lehrfeld said. "Sometimes strategies change. We wanted to move our dollars to build a broader base of consumer experiences."
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Tuesday, August 7, 2007
Tiger Woods and Amex Part Ways
Tuesday, July 24, 2007
A Scandal for Every Sport
In the past few weeks, there has been a major scandal in almost every major sport. The NFL has the Michael Vick indictment, the NBA has the referee point shaving scandal, MLB has the Bonds steroids issue, the UFC lightweight champion tested positive for steroids, and the WWE is dealing with the Chris Benoit tragedy. The PGA even got into the action last week when Gary Player said that golfers are taking steroids.
The only sport that is missing a major scandal is the NHL. Oh, that's right, it was only a couple months ago that Chris Simon used his stick to try to take the head of off Ryan Hollweg of the Rangers. It's funny how quickly we forget these things.
Posted by Everything But the Game at 10:22 AM 0 comments
Labels: Golf, NHL, PGA, Sports Scandals, Steroids, Tim Donaghy, WWE
Thursday, July 19, 2007
Gary Player Claims Golfers Taking Performance Enhancing Drungs
Gary Player, in an interview with the BBC, revealed that he knows of fellow golfers taking performance-enhancing drugs, and called for random drug testing in the sport. In fact, Player claims that two golfers told him personally that they are taking drugs to enhance their performance.
"I know for a fact that some golfers are doing it," said the South African, who won nine majors in his career.
Player goes on to say that he himself had rejected offers from doctors to take Human Growth Hormone (HGH). Player has been told that by taking HGH, he can expect to hit the ball 20 to 30 yards further.
It is now naive to think that only football players and bulky home run hitters are taking steroids and other performance enhancing drugs. If drugs are part of golf, can we assume that any sport, other than perhaps bowling, is drug free?
Posted by Everything But the Game at 10:23 AM 0 comments
Labels: Golf, PGA, Sports Scandals, Steroids