Tuesday, August 7, 2007

How Much is Your Favorite Sport Covered in the News?

During the month of May, over 37% of ESPN's SportsCenter was devoted to covering MLB. The NBA playoffs took up 25% of the coverage. The NHL playoffs: less than 5 percent. Even the NFL offseason received more coverage than the NHL at 7%.

Street and Smith's Sports Business Daily has put together a chart detailing how much coverage each sport received from 5 major outlets during the month of May. The five outlets are the USA Today, the New York Times, Los Angeles Times, SportsCenter, and FSN's Final Score.

In another interesting comparison, coverage of Boxing exceeded that of MMA events in 4 of the 5 outlets. The only outlet that gave more coverage to MMA was FSN Final Score. Coincidentally, FSN has the television rights to the IFL.

Wednesday, July 4, 2007

Cablevision sells regional sports holdings to Comcast

from Daniel Wagner at Newsday

Cablevision has executed a $581-million deal that will give Comcast Corp. full ownership of Cablevision's remaining regional sports holdings outside of the New York area, the company announced Tuesday.

Under the agreement, Rainbow Media Holdings Llc, a subsidiary of Bethpage-based Cablevision Systems Corp., will transfer to Comcast a 60-percent stake in the corporate parent of the FSN Bay Area regional sports channel and a 50-percent interest in the owner of the FSN New England channel.

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Comcast has just purchased an ownership stake in the cable stations that broadcast the Boston Celtics, San Francisco Giants, Oakland A's, San Jose Sharks, and Golden State Warriors. One benefit to Comcast is that the stations provide excellent marketing opportunities, as cable companies face increasing competition from telephone and satellite providers. However, another potential benefit may be that these stations can provide Comcast with both content and on-air talent for their Versus cable sports network. Judging from Versus' Nielsen ratings, it can use all the help it can get.