Friday, July 6, 2007

NBC renews Wimbledon deal

from John Dempsey at Variety

NBC Sports has reupped its deal to air Wimbledon, where Serena Williams reached the quarterfinals this week.NBC Sports has renewed its rights to the Wimbledon tennis tournament for another four years, starting in 2008, ponying up $12 million a year vs. $13 million in the current contract.

The license fee dropped by $1 million a year at least in part because the Wimbledon ratings tumbled in 2006 by 20% from the previous year's average.

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Maybe David Stern should have negotiated this deal for Wimbledom. When the NBA ratings dropped 31% from 2002 - 2006, Stern was still able to increase TV revenue by 22%. At least they did better than Gary Bettman and the NHL, who got the league zero guaranteed dollars from NBC.