Monday, July 23, 2007

Overnight Sports Nielsen TV Ratings: 07/16/2007 - 07/22/2007

Overnight Nielsen ratings for selected sporting events. One rating point equals 1% of the USA's 77 million overnight TV homes in Nielsen Media Research's 56 selected major markets. Cable rating converted to broadcast equivalent.

  1. 4.1/12 ABC SUN British Open Final round
  2. 2.7/8 ABC SAT British Open Third round
  3. 2.5/6 FOX SAT MLB Regional action
  4. 1.9/5 ABC SUN IRL Honda 200
  5. 1.2 ESPN SAT MLS David Beckham Debut
  6. 1.1/3 ABC SUN British Open Highlights
  7. 1.0/3 ABC SAT British Open Highlights
  8. 0.9/2 NBC SAT AVP Bud Light Long Beach Open Women's Final
  9. 0.9 NBC SUN AVP Bud Light Long Beach Open Men's Final
  10. 0.8/2 NBC SUN AST Dew Tour Right Guard Open
  11. 0.8/2 FOX SUN MotoGP Red Bull Grand Prix
  12. 0.8/2 CBS SAT NTRA Grand Slam of Grass Virginia Derby
  13. 0.7/2 CBS SAT LPGA Tour HSBC Women's World Match Play Championship Third Round
  14. 0.7/2 CBS SUN LPGA Tour HSBC Women's World Match Play Championship Final Round
  15. 0.6/2 CBS SUN Tour de France Highlights
  16. 0.6/2 NBC SAT AST Dew Tour Right Guard Open
  17. 0.5/1 CBS SUN American Le Mans Series Acura Sports Car Challenge of Mid-Ohio

Despite all of the hype surrounding David Beckham's MLS debut on ESPN, it's interesting to note that it was not the highest rated sporting event of the week. It's not surprising that it was beat by the British Open. However it was also surpassed in the ratings by both a regular season MLB game on FOX, and the IRL Honda 200 on ABC. Yes, those two events were both shown on broadcast networks, rather than cable TV. But the MLS game was heavily hyped, and shown in prime time on the popular ESPN.