Despite Michael Vick's recent indictment by a grand jury on charges of operating a dogfighting operation, Nike plans on going ahead and releasing his new shoe as scheduled. The Vick V shoe, which retails for $100, will go out on shelves on August 23.
When Darren Rovell of CNBC spoke to Nike chief marketing officer Jeff Hennion, he was told,
"What’s going on with Michael Vick doesn’t change our merchandising marketing plan. The shoe is obviously a small component of the overall marketing initiative with Nike."
When I first heard that Nike will be releasing Vick's shoes as scheduled, I admit I was surprised. After all, the indictment against Vick alleges that he was actually involved in the execution of dogs that did not perform well. But then I realized that, sadly, Vick's indictment will probably result in an increase in shoe sales. Sigh.