Friday, August 3, 2007

Michael Vick Inspires Minor League Promotion

It didn't take long before someone found a way to profit off the Michael Vick dogfighting scandal. While other companies (Nike, Reebok, Adidas, Topps, Upper Deck, Donruss) are all separating themselves from Vick, one minor league team is using Vick's dogfighting indictment to increase attendance.

The St. Paul Saints will be giving away a Michael Vick chew toy before their game on August 21. The toy will be shaped like the Falcons quarterback, clad with a black and red jersey with the number seven on his chest. The first 1,500 fans who enter the ballpark will receive the chew toy.

A portion of the proceeds will be donated to charity. The key word here is "portion", meaning that the Saints will be keeping the other, presumably larger, "portion".